For salons, spas & appointment studios

Book the chair without stepping away from one

A site that answers "how much is a balayage?" on the spot and takes appointment requests around the clock — with the service and stylist already chosen.

How customers choose

What a new client wants to know before booking

People choose a salon on price, fit, and ease. The page answers all three before they ever pick up the phone.

How much will it cost?

A full service menu with plain prices — cuts, color, nails, and skin — answers the question that fills your voicemail.

Who's right for me?

Stylist profiles with specialties help new clients choose the right chair the first time.

Can I book tonight?

An appointment-request form works nights and weekends, while your team is busy with clients.

sandpiper-salon.demo · northheaddigital.com The Sandpiper Salon demo website
Sandpiper Salon is a working demo for a fictional salon & beauty studio. The site is real; the business is illustrative.
What your site includes

Built for an appointment business

  • A service menu with prices. The most common question answered before anyone calls.
  • Stylist profiles. Specialties and personality, so clients book the right person.
  • Appointment requests around the clock. Requests arrive with the service and stylist already chosen.
  • Bridal and gift-card sections. Room for the offers that carry a salon through the seasons.
  • Found on Google Maps. Basic on-page SEO is included, and we can clean up your Google Business Profile.

Explore the Sandpiper Salon case study

The problem this solves

Every chair full, and the phone ringing

What a salon loses to a phone nobody can pick up mid-cut — and what publishing the menu and prices does about it.

Before

Booking meant calling during business hours — while every stylist was mid-cut — and price questions piled up in voicemail and social media DMs.

After

The menu and prices answer the common questions on the spot, and appointments are booked around the clock with the service, stylist, and time already chosen — the front desk opens to a filled calendar instead of a voicemail queue.

On this coast

Where coastal salons lose the appointment

Situations that come up for salons, spas, and appointment studios on the coast. They're common patterns, not client stories.

Every chair is full when the phone rings

A ringing phone you can't answer is a new client trying the next salon. A Book button on every page, and missed-call text-back with your booking link, catches them while your hands are busy.

Wedding parties planning from out of town

A coastal wedding brings a party who plans from a distance and needs several people ready on one morning. A bridal page with what you offer, and a request form for the date and party size, answers them first.

Through the year

Booked through the summer, steady through the winter

Before the season

Before wedding season and the summer visitors, make the booking path obvious.

  • Service prices current on the site, so the voicemail stops asking.
  • Bridal and event pages updated with this year's offer.
  • Your booking link on the Google profile as well as the site.

In the slow months

When visitors thin out, regulars and gift cards carry the book.

  • Gift cards on the site before the holidays.
  • Review requests to the regulars who'd gladly give one.
  • Client records and intake forms in one place, instead of index cards.
When you're ready for more

Client records that don't live on index cards

Color formulas, allergies, and preferences in a notebook, and the same intake questions for every new client. A focused client portal can keep each client's record in one place, let new clients fill in their intake before the first visit, and remind regulars when they're due.

How custom software works · See working software demos

What it costs

Most salons already have booking. The site connects to it.

One monthly price, with the first three months paid up front, then month to month. Add-ons on your first order are about half price for as long as you keep them, and these prices include that. Your order shows the exact monthly price before anything starts — see how it works.

Works with the tools you already use

  • Vagaro
  • GlossGenius
  • Booksy
  • Square

Already booking in one of these? A one-chair or small salon often needs only the Website Plan plus the Online booking add-on, which puts your existing booking link on every page. Your calendar and reminders stay where they are. Add more when the site has more to do: a page for each of several stylists, bridal and gift-card pages, a blog, or a customer list or email marketing alongside booking.

Using something else? If it gives you a booking link or an embed, it works the same way. Online booking: $13 a month when you sign, $25 added later. Names are listed so you can find yours. We're not affiliated with any of these companies.

Website Plan + add-ons

Site + room to grow

$133per month · $399 to start

The Website Plan with booking, a blog, and a customer list or email marketing alongside it.

Includes the plan ($99), online booking ($13), blog or news section ($8), customer list or email marketing ($13), add-ons at their price on your first order. Typical build: up to 2 weeks.

Start with this
Software add-on

Client records portal

From$99per month, quoted for your workflow

Each client's record and intake in one place, filled in by the client before the first visit.

On top of the Website Plan ($99 a month). Hosting, the database, and upkeep are included.

Describe the workflow
Not ready for a website?

Google Business Profile Quick Start

$150–$300

We claim and tidy your Google Business Profile (hours, categories, photos, and a review link) so nearby customers find you. No website needed.

Ask about it

Handy add-ons, priced for your first order: Online booking ($13/month) · Review requests ($13/month). All add-ons, and their price added later · Every package compared

Who you'll work with

Talk to the person who builds it

Riley Aschoff, owner of NorthHead Digital

Riley Aschoff · OwnerNorthHead Digital is run from the Long Beach Peninsula. Riley is happy to meet at your business before you commit to anything. Call or text (360) 214‑6549.

Salons, spas & studios

Straight answers

We already use a booking app. Do we need a website too?

The booking app handles the calendar; the website is where new clients find you on Google, see your prices and stylists, and decide to book. We link the two so the handoff is seamless.

How do new prices and stylists get onto the site?

Send us the new prices, or a new stylist's photo and specialties. There's no editor to learn: send us the change and it's made within three business days. Small edits are included in the Website Plan, and we don't count them.

Does this work for other appointment businesses?

Yes. The structure suits any business where people choose a specific person — a barbershop, a tattoo studio, a massage practice.

More questions? See the pricing FAQ or ask Compass in the corner.

Salons · Spas · Barbershops · Nail & skin studios · Massage

Let the website take the booking while you're with a client

Tell us how clients book today and where requests slip through. We'll recommend the smallest practical first step and put the exact price in writing.

Prefer to talk it through first? Call or text Riley at (360) 214‑6549, or book a free 15-minute call.

See Website Plans