Automation

Automation & follow-up for busy local businesses

Most local businesses don't need more leads — they need to stop losing the ones they get. We build simple follow-up that runs without adding work to your day.

See it working

Booking and follow-up, working

Click through how a booking or a missed request gets handled without the phone: each demo is wired the way we'd set up yours.

The businesses are fictional; the websites and software are real and fully working.

Here's the pattern we see constantly on the coast: the phone rings during a rush, the call goes to voicemail, and the customer — who just wanted a table, a room, or a quote — calls the next place on the list. That business didn't need more marketing. It needed to keep the customer it already had. Automation plugs those leaks, automatically, so a busy day doesn't cost you business.

Best for businesses losing leads to missed calls and slow follow-up. Not the right fit if you already reply fast and capture every inquiry — put your budget elsewhere first.

Where leads leak — and the fix

  • The missed call that never calls back → missed-call text-back. An unanswered call instantly gets a text that keeps the conversation alive instead of sending the caller to a competitor. For service businesses, it's often the single highest-value fix there is.
  • The inquiry that waits until tomorrow → instant acknowledgment. Every form and message triggers an immediate "Got it, we'll get back to you today," which buys you time and makes you look responsive.
  • The almost-customer with no reminder → one automatic nudge. A single friendly follow-up on a quote a few days later recovers a surprising share of stalled jobs and bookings.
  • The happy customer nobody asked → automatic review requests. A short ask at the natural moment — after the job, checkout, or stay — with a direct review link.

Our guide on plugging lead leaks walks through each one and how to decide where to start.

Built around how you actually work

We keep it simple: workflows that respond faster, collect better information up front, and move customers toward a booking, visit, or quote — without you glued to your phone. That means missed-call text-back, contact and quote intake, email/SMS follow-up, and booking flows with a simple customer list (CRM) where it helps.

Where it fits

Automation is a set of monthly add-ons on the Website Plan: online booking ($13), review requests ($13), quote intake ($18), text and email follow-up with missed-call text-back ($18), and an AI chatbot ($25), or all four of booking, reviews, follow-up and the chatbot for $60 a month, when they're on your first order. Added later, each is the full price ($25, $25, $35, $35, $49, or $119 for the four). We set each up once and look after it every month. We set this up for businesses across the coast, from Long Beach to Astoria. Not sure where your biggest leak is? The free check-up scores your lead capture and follow-up and tells you what to fix first.

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Common questions

Automation — straight answers

Will customers know the follow-up is automated?

It's designed to feel like good service, not a robot. A missed-call text reads like a quick note from a busy team — "Sorry we missed you, what can we help with?" — and replies route to a real person. The point is responsiveness, not pretending to be something you're not.

What tools does this use?

Usually a mix of texting, email, and form tools that fit how you already work — we keep it as simple as possible and avoid bolting on software you don't need. Any ongoing vendor costs (SMS, email platform) are spelled out and approved before launch.

Is this a one-time setup or ongoing?

Both. We set it up once, then look after it every month as part of the add-on's price: checking it still works, tuning it, and keeping it current. The only other ongoing cost is the vendor usage (texting/email), which stays in your own accounts. Most owners just let it run.

What does automation cost?

Each lead system is a monthly add-on to the Website Plan ($99 a month). On your first order, online booking and review requests are $13 a month each, quote intake and text and email follow-up (including missed-call text-back) $18, and an AI chatbot $25, and they stay that price for as long as you keep them; all four of booking, review requests, follow-up and the chatbot together are $60 a month. Added later, they're the full price: $25, $35 and $49, or $119 for all four instead of $134. Its upkeep is part of the price, and after its first three months it's month to month. The free check-up will tell you which leak is costing you most so you don't pay for more than you need.

Across the coast

Automation in your town

We work with businesses and independent professionals up and down the Pacific Northwest coast. Find the page for where you are:

Ready to stop leads slipping away?

The free check-up reviews your website, local visibility, lead capture, and AI opportunities, then recommends the smallest project that solves the real problem.

Prefer to talk it through first? Call or text Riley at (360) 214‑6549, or book a free 15-minute call.

See Website Plans