Guides

Plain-language guides for local business owners

Short, practical reads on the things that actually move the needle for a coastal small business: getting found, keeping your website working, following up, and using AI without the hype. No jargon, no fluff — most include a checklist you can run yourself this week.

Local SEO

Is your Google Business Profile costing you customers?

A practical 10-point checklist for local business owners: find out whether your Google Business Profile is sending customers to you — or quietly sending them somewhere else.

· 3-min read

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Web design

5 things every local business website needs (and most are missing)

The five things a local business website must do: pass the 5-second test, work on a phone, make contact effortless, show proof you're real, and stay current.

· 3-min read

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Practical AI

A plain-language guide to practical AI for local business

What AI can actually do for a small local business — answering repeat questions, drafting review responses, organizing inquiries — and what to ignore. No jargon.

· 3-min read

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Follow-up

Stop losing leads: simple follow-up fixes for busy local businesses

Most local businesses don't need more leads — they need to stop losing the ones they get. Four simple follow-up fixes: missed calls, slow replies, no reminders, no review asks.

· 3-min read

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Pricing

How much should a small business website cost?

A plain-language breakdown of what a small business website actually costs in 2026, what you're paying for at each price, and how to avoid overpaying — or paying too little and getting burned.

· 3-min read

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Reviews

How to get more Google reviews (and what to do with them)

A practical guide for local business owners: why Google reviews drive both search ranking and walk-in trust, how to get more of them without breaking the rules, and how to respond to the good and the bad.

· 3-min read

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Have a question these don't answer? Ask Compass — the chat bubble in the corner — or send us a note.

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