Sandpiper Salon
A salon's phone rings while every stylist has their hands in someone's hair. This demo puts the service menu, prices, and each stylist's specialty online — so new clients can choose with confidence and book an open time at any hour, without anyone stepping away from a chair to answer “how much is a balayage?”
Sandpiper Salon is a fictional business we invented for this demonstration — not a client. The website is real and fully working; the business, its reviews, and its story are illustrative.
This is a live website — scroll and click around right here, or open it full-screen. Try it on your phone, too.
Every chair full, and the phone ringing
What a salon loses to a phone nobody can pick up mid-cut — and what publishing the menu and prices does about it.
Booking meant calling during business hours — while every stylist was mid-cut — and price questions piled up in voicemail and social media DMs.
The menu and prices answer the common questions on the spot, and appointments are booked around the clock with the service, stylist, and time already chosen — the front desk opens to a filled calendar instead of a voicemail queue.
Prices in plain numbers, on purpose
The design is light and editorial because it has to match the room. A salon's website is a preview of the experience, and a clinical layout reads as a clinical chair — so: soft neutrals, generous space, and photography of actual work rather than stock heads.
Publishing prices in plain numbers is the choice most salons resist, and it filters well. A new client who reads the balayage price and books anyway is not going to flinch in the chair, and the front desk stops spending its afternoon quoting. Stylist profiles carry specialties so people book the right person the first time. Bookings arrive overnight and on Sundays, which is when someone actually sits down and thinks about their hair.
What turns a first-timer into an appointment
- Full service menu with plain prices — cuts, color, nails, and skin
- Stylist profiles with specialties, so clients book the right chair
- Online booking that shows open days and times, nights and weekends
- Salon notes: a news section for menu changes and wedding-season dates
- Bridal-party and gift-card sections for Peninsula weddings and locals
- Soft, editorial design that matches the in-chair experience
Your studio, presented like this
Your services, your prices, your stylists, your booking tool. The structure suits any appointment business where people choose a specific person — a barbershop, a tattoo studio, a massage practice — and bookings land in whoever's chair they belong in.
Projects like this one are typically the Website Plan with online booking as the lead system (the booking tool sends the text confirmations and reminders that cut down on no-shows), plus a salon news section.
That comes to $120 a month ($360 to start) with the add-ons on your first order, at their signing price, before sales tax. How pricing works
Picture your business here?
Start with a free check-up — an instant first-pass look at your website and online presence, with specific recommendations whether or not you hire us.
Prefer to talk it through first? Call or text Riley at (360) 214‑6549, or book a free 15-minute call.