Blackmouth Charters
Charter customers plan from a distance: they need dates, prices, what's included, and proof the captain is legit — before they'll pick up the phone. This demo answers the planning questions up front, shows the whole season at a glance, and turns “is the 14th open?” phone tag into a calendar of open dates, where a booking arrives with the date, trip, and group size already attached.
Blackmouth Charters is a fictional business we invented for this demonstration — not a client. The website is real and fully working; the business, its reviews, and its story are illustrative.
This is a live website — scroll and click around right here, or open it full-screen. Try it on your phone, too.
Booking a boat from three hours away
What an angler planning from Portland needs settled before they will call — and what answering it up front does to the captain's phone.
Every booking started with a phone call — often from Portland or Seattle — asking the same things: what's running, what does it cost, what should we bring, is Saturday open?
Rates, the season chart, and the gear list answer the planning questions online, and bookings come off the open-dates calendar with the date, trip, and head count already attached — so the captain can run trips instead of running the phone.
Dark, weather-worn, and built around the season
The palette here is deliberate. A charter is sold on competence with a bit of romance underneath it, and a bright, airy layout undersells both. Dark, weather-worn design and photography of actual water do the brand work while the content does the planning work.
The season chart is what makes the site useful rather than decorative: it lays out what is running month by month, so an angler choosing a weekend can answer for themselves the single question that generates the most phone calls. Rates are per person with the whole-boat option stated plainly. The gear list and the weather policy sit above the booking calendar on purpose, so the booking that arrives already carries a date, a trip type, and a head count — and the captain replies to a text instead of fielding a planning call. The dock report gives the site something new every week, which is what brings last year's anglers back to check the dates.
What turns a planner into a booking
- Trips and per-person rates, with a private whole-boat option
- Season chart showing what's running month by month
- The boat, the captain's license, and the weather policy up front
- What's included vs. what to bring, answered before anyone calls
- Open-dates calendar showing seats left per trip, with seats held on booking
- Dock report news section, with the weekly report by email
Your boat, presented like this
Your trips, your rates, your season, your policies. The same shape works for anything sold as a scheduled, weather-dependent outing — guided hunts, dive trips, kayak tours — where half the job is answering planning questions before anyone commits.
Projects like this one are typically the Website Plan with online booking as the lead system, the dock report as a news section, and an email list that carries the weekly report and weather-day rebooking notices.
That comes to $133 a month ($399 to start) with the add-ons on your first order, at their signing price, before sales tax. How pricing works
Picture your business here?
Start with a free check-up — an instant first-pass look at your website and online presence, with specific recommendations whether or not you hire us.
Prefer to talk it through first? Call or text Riley at (360) 214‑6549, or book a free 15-minute call.