The design leans editorial — warm photography, generous margins, a serif with some personality — because a bakery sells an experience before it sells a pie. The practical layer sits directly underneath it: what came out of the oven today, the full menu with prices, and where the shop actually is.
The daily-bakes section is the piece that earns a return visit, so it is built to be updated in under a minute. A section that is a chore to change goes stale, and a stale section quietly teaches people to stop checking. The order-inquiry form asks for the specifics a baker needs before quoting — date, size, occasion, allergens — so a request arrives ready to price instead of starting another round of messages.